What is Search Engine Optimization (SEO)?

Search engines, like Google, MSN and Ask, are the most popular way for people to find almost everything. In fact, many people use the Google toolbar to lookup websites instead of using the normal address bar on a browser. If you cant be found by search engines then your website might as well not exist because nobody will find it.

Basic SEO ensures that you will be found by users when looking for your company name and also get a high ranking on results that are specific to you product and location.

Extensive SEO will get you higher rankings on a broader set of keywords in more locations. This requires a lot of work establishing a presence on the web. Some companies offer “too good to be true” deals for SEO with guaranteed results but these are often scams or just fronts for pay-per-click advertising campaigns.

Bad SEO promises

SEO does not guarantee a high ranking in any search engine because nobody, other than the search engines, have control over how you are listed. Techniques that try to fool search engines or get an unfairly high ranking are quickly being discovered by the search engines and are being heavily penalized, with some wed sites being complexly removed from listings, which is catastrophic for the web site owner that in unknowingly participating in bad SEO practices.

A myth out there at the moment is that there is benefit in submitting to many search engines. This is really a waste of time as most search engine traffic is handled by both Google and MSN, neither of which will give your website any preference if you submit to them constantly or at all. These sites rely of being able to naturally crawl the internet, gather information and make their own judgments.

Good SEO techniques

Good SEO techniques can’t promise the highest rankings yet often get them. Good, honest techniques ensure that you wont get on the bad side of the search engines because they promote your business naturally and fairly, which is what users on the Internet want and therefore what search engines try to deliver. There is no easy, cheap, or quick way to get great rankings. It takes hard work and the compilation of genuine relevant content.

Basic SEO services includes:

• Keyword optimized main web pages, which ensures the search engines know what your site is about.
• SEO friendly internal linking that allows search engines to crawl your site and index all of it.
• Reciprocal linking with 5 related sites, which helps search engines find you through other related sites.
• Listing in 50 SEO friendly directories, which involves the personal listing of your business in appropriate categories worldwide.
• Submission to major search engines, which gets your site started on the indexing process.

Extensive SEO includes:

• Keyword optimized main web pages.
• Optimized sub-pages and categories with relevant content, articles and details. This gives search engines even more content to index and a better understanding of your web site.
• SEO friendly linking, embedded image buttons (where possible), so Google can list pictures on your site.
• Reciprocal linking with 20 related sites.
• Listing in 150 SEO friendly directories.
• Submission to major search engines.

Search engines have become the backbone of most web based research now and Mocha Web Design has a strict policy of honest, good SEO that gives relevant results